Definition: SEO stands for Search Engine Optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as organic listings.
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine prefers to show it as the top result for a certain keyword search.
When it comes to SEO, you are the search engine and searcher. If you have a way to make vegan lasagna, then you want the search engine (which in all cases is Google, in 90%) to make it a top result for anyone searching for the phrase “wagen lasagna” Have to show.
SEO is the magic that you have to do to work on your article so that Google can include your post as one of the top results whenever a keyword searches.
As I said before, the vast majority of online experiences start with a search engine, and about 75% of searchers start their search on Google.
Combine that with the fact that the first five results on Google get 67% of all clicks, and give you an idea of why search engine optimization is so important.
Three types of seo
1. White hat SEO [Search Engine Optimization]
2. Black hat SEO [Search Engine Optimization]
3. Gray hat SEO [Search Engine Optimization]
white hat SEO” refers to SEO tips that conform to the terms and conditions of major search engines, including Google.
White Hat SEO is the opposite of Black Hat SEO. Typically, white hat SEO refers to any practice that improves your search ranking on the search engine result page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms of service. These strategies remain within the range defined by Google.
Black Hat SEO: refers to a set of practices that are used to increase the rank of a site or page in search engines, meaning a violation of the search engine’s terms of service. The term “black hat” originated in Western films to distinguish “bad people” from “good people” who wore white hats (see white hat SEO). More recently, it is commonly used to describe computer hackers, virus makers, and those who do unethical work with computers.
Gray Hat SEO: is an SEO practice that’s riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear.