What is Digital marketing ?
What is Digital Marketing In today’s era, everything has gone online. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop.
We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Because of this trend of users towards the Internet, businesses are adopting Digital Marketing.
If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business
Importance of Digital Marketing
This is the era of modernity and in this modern time everything has been modernized. In this sequence, the Internet is also a part of this modernity, which is prevalent everywhere like wildfire. Digital marketing is capable of functioning through the Internet.
Today’s society is struggling with scarcity, so digital marketing has become necessary. Every person is connected to the internet, they can use it easily everywhere. If you ask to meet someone, they will say I do not have time, but on the social site, they will have no problem talking to you. Given all these things, digital marketing is making its way in this era.
The public can easily get their favorite and necessary goods through the internet as per their convenience. Now people avoid going to the market, in such a situation, digital marketing helps the business to reach its products and services logo. Digital marketing can show different types of the same item in a short period of time and consumers can quickly consume what they like. Through this, the consumer goes to the market to enjoy the goods, the time it takes to come and go is saved.
It has become necessary in the present tense. The trader is also getting help in the trade. He can also connect with more people in a short time and can convey the characteristics of his product to the consumer.
The 2 main pillars of are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing