Best tips for launching a website
Launching a website is a stressful, and sometimes overwhelming project. There are so many things you need to get done and not enough time or resources to do them. However, while it might seem like an enormous task, as long as keep some essential things in mind, you can look forward to a smooth launch.
1. Set up a pre-launch page to start promoting it
Just because your website isn’t ready for traffic, doesn’t mean you can’t promote it. Creating a pre-launch page with a countdown can actually generate more interest and awareness than promoting it after it’s launched. You can also start gathering emails for email marketing by adding a sign-up tab so visitors can register and get notified when the website launches
2. Set up your social media accounts early
Social networking is an integral part of any business, especially when you’re just launching a website. Don’t wait till the last minute to set up your social accounts on Facebook, Instagram, linkedin and any other site that you plan on customers
This also guarantees that your preferred account name is available and also gives your customers another way to communicate with you. It is important to decide which is your most important social channel based on your customer personas, this will help you with your focus.
3. Triple check everything on your website
To ensure that the first visitors to your website have the best browsing experience when visiting your site, everything needs to work perfectly. Check all your landing pages, hyperlinks, contact forms, email accounts etc., basically anything that your users will have to interact with on the site. A bad browsing experience or without a website can easily create a bad impression in the minds of your visitors within seconds.
4. Search Engine Optimisation (SEO)
- Keywords (words you want to rank for on search engines) in strategic areas of your web page.
- Original content that contains keywords.
- Make sure your site is mobile-friendly.
- If you own a WordPress site, install a plugin to help you with your SEO score.
You don’t need to be an expert, but it is important to have some basic knowledge to know what needs
5. Create high quality content
Any promotional strategies you use during and after the launch will rely on quality content that’s valuable to your customers. If they don’t like what they see, they may never visit your website again. Ensure all your website content tells your visitors everything they need to know while staying attractive and concise. In addition, have several pieces of long-form content ready (between 2 to 4 blog articles) which you can use for promotions and SEO.
6. Google Analytics
Google analytics allows you to track all the traffic that is going through your website, plus, it’s free, and relatively easy to use once you get the hang of it.
7. Add your site to Google Search Console
Google Search Console is a set of tools that basically tell you how well your site is doing in search engine. If Google finds any issues with your website, you’ll get a notification telling you what the problem is. This could include anything from broken links to pages that aren’t mobile friendly